How I created “The Best Copywriter In The World” GPT
Sam Altman just got fired?!?!
To quote the famous Sam Bankman-Fried tweet: “1) What”
Sam (Altman) founded OpenAI, first collaborated with Elon Musk and later with Microsoft. Made an amazing product and grew it from 0 to $80 billion (!!!) in value.
And he just got fired by OpenAI’s board of directors.
I guess that means none of us are safe?
(NOTE: He got re-hired a few days later in a wild twist of events. That story requires a separate post.)
Anyway….
….what did Sam do barely a week before getting fired?
He presented new ChatGPT features, one of which allows you to create your own GPTs.
I watched the keynote and decided to create my own GPT for copywriting.
How I created a copywriting GPT
I simply opened the “Explore” tab and clicked “Create a GPT”.
That’s easy, obviously.
The harder part was “programming” it to do what I want. Why did I put “programming” in quotes? Because there is no actual development here, I am not writing the code myself.
As a creator, you simply chat with the GPT, tell it what to do and how to behave when a user interacts with it.
Now, I am a copywriter so naturally I wanted to create a tool that helps me write faster (and maybe better).
I ended up naming it:
The Best Copywriter In The World
Conversational and easy to read audience-focused copywriting
So how did I set it up?
I started with the question “what do I want?”
And often that’s inspiration from my favorite copywriters. I mean, just take a look at Neville Medhora’s Prey email or Kernest email, or Gary Halbert’s Family Crest direct mail letter, or Joe Sugarman’s BluBlocker ads.
Those pieces of copy are SO GOOD I get weak in the knees whenever I read them.
So I told the GPT I want it to be able to look up any copywriter’s style I ask for and write in that style.
But I also set up the default writing style, just in case a random user simply wants help writing copy and they don’t have any favorite copywriters.
As for the default style, you know the drill:
- Varying length of sentences for better flow.
- Simple words, 4th-5th grade reading level.
- Mention features but focus on benefits.
- Short paragraphs for easier reading.
- Storytelling where appropriate.
- Friendly, conversational style.
And most importantly: Focus on the target audience!
Their needs, wants, dreams, fears. What the product can do for them and how it makes their life easier.
Makes sense, right?
Of course, onward.
But how does GPT know the target audience?
That’s the beauty of it – I set it up to ask questions in order to write better copy!
“The Best Copywriter In The World” GPT is set up so that it asks the user to explain:
- The target audience
- The product or service
- How it helps the target audience
- What form of copy they’re looking for (email, landing page, ad, etc)
It also asks if you have a preferred style of writing or a copywriter you want to emulate. This is not required because the default writing style is pretty good already!
So as long as you give good answers to its questions, you’re gonna get good copy out.
Got try it out now: The Best Copywriter In The World GPT
Sincerely,
Filip Stanojevic – The Creator Of Copywriting Machines